INFORMATION COLLECTION AND USE
If you do opt out, we will use your personal information only (a) as necessary to respond to your inquiry, and make a record of it; (b) as necessary to provide any goods or services, including hotel reservations that you have specifically requested, and to make records of these transactions; and (c) for inclusion in statistical or demographic profiles that we use for general marketing purposes. Although personally identifiable information is used to compile the profiles, we use the profiles only as aggregate data, without reference to personally identifiable information. You may also use the "Contact Us" page to Opt-Out of receiving emails in the future. "Personally identifiable information" means information that identifies you, including your name, postal address, e-mail address, telephone number, hotel preference, number of children, etc. Personally identifiable information is referred to in this Privacy Statement as "personal information".
CHILDREN'S PRIVACY & PARENTAL CONSENT
If WHM LLC, its brands or subsidiaries merge with or is acquired by another legal entity, in whole or in part, the personal information collected by us may be made available by us to prospective purchasers, under strict conditions of confidentiality, or transferred to that other legal entity as an asset.
OTHER DISCLOSURES OF PERSONAL INFORMATION
We will disclose personal information without your permission when we believe in good faith that such disclosure is required by law or we believe in good faith that such disclosure is necessary to investigate or protect against harmful activities to our customers, our property (including this Site), our employees, or others.
If you are a customer who resides in the State of California, you have the right to request from us a list of third parties with whom we shared personal information about you for their own direct marketing purposes during the previous calendar year. Send your request to:
We use IP addresses to analyze trends, administer the website, track user's movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personal information.
We may use a third party company to serve online advertisements on our behalf across the Internet. During this process, we may collect information about your visits to our website. This is primarily accomplished through the use of a technology commonly referred to as a Web Beacon or Action Tag, which we place on various pages of our website and allows the third party to collect anonymous information. The information tracked is completely anonymous; it contains no personal information about any individuals. The anonymous information collected is used only to track our advertising's effectiveness and improve our advertising. If you would like more information about this practice, or if you prefer not to have this information used, Click Here.
Surveys & Contests
From time-to-time our website requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user, therefore, has a choice whether or not to disclose this information. Information requested may include personal information (such as contact information, name and address), and demographic information (such as zip code, age level).
We send all new members a welcoming email to confirm membership. Established members will receive information on services and special deals. Out of respect for the privacy of our users, we present the option to not receive these types of communications. Please see our choice and opt-out below.
Your opportunity to 'opt-out' described above may in some instances be made selectively. For example, our reservation process has an 'opt-out' mechanism so users who book a room from us, but do not want any marketing material, can keep their email address off of our lists. All our emails promoting special deals to our members contain a link to Opt-out of receiving future emails. You may also use the "Contact Us" page to Opt-Out of receiving emails in the future.
We want you to feel confident about using the Site for your travel, so we have implemented a security program to keep information that is stored in our systems protected from unauthorized access. By making your travel purchase on our secure server, you are protected by Secure Socket Layer (SSL) technology, utilized by most popular browsers, including Netscape and Microsoft Explorer, to ensure a safe transmission. This technology allows us to use the most advanced encryption tools necessary to protect information transmitted between your computer and our server. Through encryption, the personal information you enter, including your name, address, and credit-card information, is converted into code that is then securely dispatched over the Internet. Once your secure server receives your encrypted personal information, it is translated back into its original form and stored in our off-line database. Your credit card information is not transmitted over the Internet again.
SITE AND SERVICE UPDATES
We also send the user website and service announcement updates. We communicate with the user to provide requested services and in regards to issues relating to their account via email or phone.